
About LoveBite
Introducing LoveBite AI
LoveBite AI is a UK start-up redefining the dining experience by merging authentic dish videos with cutting-edge conversational AI.
LoveBite solutions help restaurants provide better service and achieve higher average spends. They include Video Menus and the world first AI Video Waiter.
Founded by hospitality tech entrepreneur Gareth Hughes, the LoveBite team are experts in conversational AI and skilled media creation. LoveBite have developed a flexible technology platform that uniquely combines videos and AI to create stunning and effective customised solutions.





We combine a passion for beautiful food videos with innovation and AI knowhow
Gareth Hughes
Founder
Gareth Hughes
Our Team
Gareth Hughes
CEO and Founder
Gareth is a creative and experienced hospitality tech entrepreneur, with a passion for simplifying tech and creating elegant solutions. He was formerly a FTSE-100 Director with Psion plc and founded Crave Interactive, a world leader in hotel in-room tablets.
Mark Gretton
Director
Mark is the former CTO of TomTom, and has vast experience in high growth businesses, with products developed including The Nike Smart Watch and Psion Series3 PDA.
Hilton Lord
Director
Hilton is a former senior partner in Marks & Clerk patent attorneys and former MD of Scalable Ltd, a Big Data startup.
Alexandra Pettitt
Creative Executive
Alexandra is a professional video editor, with a bachelors degree in Film & Television from University of the Arts London.
Sneha Dominic
Business Development Specialist
Sneha is a highly experienced sales, marketing and strategy specialist and worked 4 years at Outgrow in NY.
Mark Ostheimer
UK Sales Director
Mark has several years experience in hospitality operations and sales and was MD of TopDish.
Claire Hughes
Head of Operations
Claire was VP of Customer Success at Crave Interactive. Formerly at Accenture and Psion.
Michaela Clare-Cover
Head of Creative
Michaela worked 5 years at M&C Saatchi Aus NZ, is a professional photographer and lectured graphic design at the Royal Melbourne Institute of Technology.